Jakked Apparel
Five Years, Still Selling
Jakked Apparel is laid-back Aussie menswear — boardies and summer staples built for “the average bloke,” not a fashion runway. The site needed to match that tone while doing the unglamorous work of actually selling product.
Client
Jakked Apparel
Industry
eCommerce — Apparel
Delivered
2021
Branding
WildFire
Platform
WordPress + WooCommerce
Live Site
01.
The Challenge
A brand with personality, in a category that usually has none
A lot of menswear eCommerce sites look identical — same grid, same “shop now” buttons, same generic polish. Jakked’s brand voice is genuinely different: relaxed, funny, unmistakably Australian. The site couldn’t flatten that into a template that looks like every other online store.
At the same time, it still had to function as a proper store — clean checkout, manageable inventory, no personality at the cost of usability.
02.
The Approach
Personality on top of a proper store
We built Jakked on WooCommerce inside WordPress, giving it real eCommerce functionality — inventory, checkout, product variants — without sacrificing the brand’s actual voice in the process. The store looks and reads like Jakked, not like a theme with a logo dropped on top.
Now, five years on, we’re moving the store from WooCommerce to SureCart as the brand grows — still on WordPress, just a smoother, more scalable checkout experience behind the scenes.
- Custom WooCommerce build, tailored to the brand's voice
- Five years live and still trading
- Currently transitioning to SureCart for a smoother checkout as the brand scales
A glimpse of the finished store
Built to sell, without losing what makes Jakked, Jakked.
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